Terms for Denoting Learning Platforms and Services in Online Communication.

Abstract

The article shows the importance of the competent approach to learning as a priority of the newest direction of educational activity, and also emphasizes the activation of its distance form, which
served as a prerequisite for the use of various network resources, including
educational platforms and services. These two most important emphases are
recognized as the most important ones in the educational process, which has recently
moved from the classroom to the indirect computer space due to objective reasons.
Modern educational transformations caused the dynamics in the Ukrainian-speaking
system, which is primarily implemented by the growing number of uses of termsloanwords mainly from English, which require not only a clear definition but also
codification. Special attention is paid to concepts characterized by orthographic
diversity, which, on the one hand, shakes the norms of modern Ukrainian literary
language, and on the other hand does not fully ensure the acquisition of spelling
competence and the formation of oral and written skills of students. It is noted that
such lexical items or term phrases are used in informative-cognitive, informative and
advertising texts, they are operated mainly by educational portals, websites and mass
communication, in particular industrial ones.
The analyzed nominations, taking into account the degree of adaptation, are
combined into three groups: 1) names, both in Latin and Cyrillic; 2) two-component
nominations, one component of which is in Cyrillic and the other one is in Latin;
3) lexical items that in the Ukrainian online space have not yet shown a graphic
redesign. It is found that these concepts are adapted to the phonetic and grammatical
systems of the Ukrainian language in case of writing these language units in Cyrillic.
It is observed that a significant part of such nominations occurred as a result of
transcription and showed swings in spelling. In this regard, some recommendations
are given for their writing, which will help to protect the language standard and avoid
inconsistencies with established norms.